Multidisciplinary Creative Lead with 20 years of diverse experience, navigating the worlds of freelance, in-house, and agency roles. My journey through Advertising, Digital Design, Video-Production and Motion Design reflects a rich tapestry of experience, one that’s enabled me to craft a blend of creativity, technical expertise, and leadership skills.

From working solo with SME’s to leading creative teams on international projects, I’ve mentored team members, developed design methodologies and led the production of national integrated campaigns. My multimedia background has given me a healthy respect for innovation and I believe the best way to deliver compelling work that motivates engagement is when you really give a shit about what you do.