DeBoeck Brand Positioning: Phase One.
Creative Director / Digital Lead
DeBoeck was a building contractor specialising in home renovations and extensions. The initial challenge was to distance the company from the stigma of the building trade by building a brand that eschewed craftsmanship, experience and professionalism. Elevating the brand in a saturated market and repositioning it as the trusted partner for high-end building projects.
The Concept
Leverage craftsmanship and experience to elevate the brand above the competition.
The Highlights
Serif styling and classic iconography design of heritage brands help imply trust and experience.
The Outcome
The client wanted their business to appeal to high-end clients with much larger projects/budgets than the average building contractor was capable of winning. This initial design phase - generating a brand direction - was successful at elevating the brand above the standard construction companies in the Cheshire area.