G’Vine Product Launch
35s YouTube Pre Roll.
Post-Production Lead
G'Vine is the original French gin crafted from grapes. Known for the intense floral aroma thanks to its rare botanical origins it’s marketed around the world as a luxury French beverage.
Their UK marketing team were looking to increase brand awareness among Female Skewed AB Millennials, leveraging their brand ambassador Fred Sirieix with a digital and social campaign led by a hero YouTube ad.
The Concept
“Gin your way”
French elegance, yet quirky and unconventional by nature.
Hero advert
The Result
A fun and quirky showcase of G’vine in interesting and unconventional situations.
Post-Production
Leading the post-production team we collaborated with the G’Vine marketing team and brand owners, to curate a 35-second commercial from over 14 hours of rushes within an efficient timeframe of a little over three days.
Coordinating with the freelance vfx artist and colourist, minor 'invisible' vfx enhancements, such as object removal and the colour grade process integrated seamlessly. Ensuring a harmonious collaboration among the post-production team with asset delivery on schedule and on budget.
“Am I getting naked in this one?
…great, I wouldn’t have it any other way.”
— Fred Sirieix