Knorr Series Teaser video with Tom Kerridge
Post-Production Lead
Knorr Professional teamed up with some of the best chefs in the business to bring advice, skills tutorials, insight and menu inspiration that was tailored to different sectors of foodservice.
Chef Tom Kerridge partnered with Knorr Professional Bouillons to help inspire pro chefs with his latest recipes. Our task was to produce a teaser video and subsequent follow up intro video for his series.
The Concept
Produce a pair of reveal sequences inspired by dramatic pop culture TV designed to raise interest and engagement.
Teaser
Intro
The Result
With a nod to cinematic storytelling we add a slice of drama and sprinkle of excitement to the otherwise dry subject of bouillons.
Production
Tom Kerridge is a world class chef with multiple Michelin stars to his name, so adding a level of sophistication to the project with cinematic production values made a lot of sense and appealed to the client.
Lighting was kept dark and subtle in the teaser to help obscure the character and add drama to the scenes. But was lifted in the intro to reflect the hero being revealed
Camera moves were handheld, close and motivated by the actions of the chef in shot
Styling was clean, simple and professional designed to highlight the skills of a Michelin chef at work in his kitchen
Music was chosen for dramatic effect - the build up of the tease and the release of the reveal
The Outcome
A simple but effective set of videos that added a level of sophistication and playfulness to what are typically quite bland and uninteresting sequences. These videos were aimed at pro chefs signed up to the Knorr Professional Rewards Scheme so we wanted to create something that they would respect and be interested in engaging with. Plus we need to do justice to a legend like Tom.
“I enjoyed myself, good team made the shoot nice and easy. ”
— Tom Kerridge, Michelin star chef